DIGITAL MARKETING
Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands to consumers. It involves reaching target audiences through online methods, as opposed to traditional marketing like print ads or TV commercials. Key Components of Digital Marketing: Search Engine Optimization (SEO) Optimizing websites to rank higher in search engine results (like Google) to increase organic (non-paid) traffic. Content Marketing Creating and sharing valuable content (blogs, videos, infographics) to attract and retain an audience. Social Media Marketing Promoting content and engaging with audiences on platforms like Instagram, Facebook, Twitter (X), LinkedIn, and TikTok. Email Marketing Sending emails to nurture leads, communicate with customers, and promote products or events. Pay-Per-Click Advertising (PPC) Running paid ads, usually on platforms like Google Ads or Facebook Ads, where advertisers pay per click or impression....